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This research was originally based on observations during a visit and conducted a pre-research regarding the Effect of Service Quality on Consumer Satisfaction at Parewa Coffee Padang. This study aims to examine the effect of service quality on customer satisfaction at Parewa Coffee Padang. This study uses descriptive research with quantitative data and causal associative methods. The sample in this study amounted to 98 people. Data was collected through the distribution of questionnaires/questionnaires related to service quality and customer satisfaction. This research uses homogeneity, linearity, and normality tests. Hypothesis testing using simple linear regression analysis.

The results showed that Variable X (Quality of Service) showed that it was included in the very good category with a percentage of 51%, Variable Y (Consumer Satisfaction) showed that it was included in the very good category with a percentage of 56%, and Service Quality played a significant role in influencing satisfaction. Consumers at Parewa Coffee Pantai Purus Padang with a regression coefficient of 0.325 and obtained a coefficient of determination of (0.238) 23.8% and the influence of other factors of 76.2% and the acquisition of an R Square value of 0.238.

Service Quality, Consumer Satisfaction