Font Size:
The Influence of Tourism Destination Promotion in Social Media On Visit Decision
Last modified: 2022-10-11
Abstract
One of the industries that are widely adopted social media promotion is the tourism industry. Since tourism and visitors regardless of age cannot be separated, the penetration through social media promotion is very high and hugely applied. Social media through Facebook, WhatsApp, Instagram, Twitter, Google, YouTube and a few others are recognized as important marketing tools and are often used by tourism operators to promote and update visitors on the new attractions, promotions and events in the tourism destinations. Despite this development, there are still limited available studies looking at social media dealing with tourism promotions and visit decisions, especially in Angso Duo Island as a study contextual setting. With that, this study investigates the influence of tourism destination promotion on social media on the decision to visit Angso Duo Island. The samples involved in this study are among the respondents that frequently used social media either Facebook, WhatsApp, Instagram, Twitter, Google, YouTube and other social media with the age above 17 years old. Through the online survey using a google form, 237 of the survey questionnaire was successfully collected. Through the statistical analysis, some meaningful insights were obtained. The findings revealed that it is a sign of the influence of tourism destination promotion in social media on the decision to visit Angso Duo Island. Most of the respondents are in agreement with every item pertaining to the dimensions that constitute tourism destination promotion in social media attributes. Such a result indicates that social media play an important role in the present era as one of the media to promote tourism destination and could encourage an individual's decision to visit the tourism destination.
Keywords
Promotion; Social Media; Visit Decision; Tourism; Destination