The Fourth International Conference on Culinary, Fashion, Beauty, and Tourism (ICCFBT) 2021 is dedicated to cover a broad spectrum of themes related to Increasing academic tourism quality through the “Restarting Tourism Through Empowering Hospitality Character and Innovation in New Normal Era”.

We are undoubtedly optimistic that ICCFBT could be one of the most important international conferences. It is due to the central theme was raised due to the need for advanced and in-depth studies on Culinary, Fashion, Beauty, and Tourism and opportunities and challenges of their implementation at the tourism sector". Since the conference aims to provide a platform to optimal, improve, and develop tourism and creative economy during and after the Covid-19 Pandemic. When everyone is earnestly trying to respond to each of the recent crises, no one could step back and develop a clear plan for this industry's future and its academic matter as a whole. We were left with a patchwork to cope with the various immediate problems, but there are no long-term strategies. By only set a benchmark for the industry and academics, it does not eradicate the issues. Therefore, we initiate this conference is to convey the message that we must be forward-thinking again and work together positively and aggressively to accelerate the crisis.

It is believe that we in the tourism and hospitality must contribute to the tourism industry's positive development in the Asia-Pacific region, and whole world, through research and innovations. By supporting the positive effect, we will, in turn, contribute to the prosperity of the global tourism industry overall.

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