This study aims to explore and develop the utilization of nutmeg as the base ingredient for the first trendy beverage in Indonesia. In the context of sustainability and product innovation, nutmeg, which is typically underutilized, is processed into a refreshing drink with significant nutritional and economic value. The research method used is qualitative, focusing on a comprehensive analysis of the potential and challenges associated with this innovative product. Data collection was conducted through in-depth interviews, observations, and document analysis involving key stakeholders, including producers, consumers, and local farmers.

The results reveal that nutmeg possesses great potential to be transformed into a market-favored beverage with unique flavors and diverse health benefits. The study highlights positive consumer responses and the potential for increased revenue for producers and local nutmeg farmers. Furthermore, this initiative can help reduce waste from the nutmeg industry and add value to the local economy. These findings provide new insights for the beverage industry in Indonesia to continue innovating by utilizing abundant yet underutilized local raw materials.

Keywords: Nutmeg, trendy beverages, sustainable innovation, local raw materials, product development.