A tourist destination encompasses a list of experiences and visitors' encounters with intangible cultural heritage, such as experiences, local specialty products, cultural performances, and more. Cultural attractions can take the form of folklore, the appeal of a particular building, unique cultural performances, religion, and traditional food attractions. Based on observations and interviews conducted using two different sweet potato leaf jerky samples, the research identified varying qualities that tend to discourage consumers from making purchases. The aim of this study is to assess the quality of traditional food items, specifically focusing on color, taste, shape, texture, and aroma.

In this research, the methods employed include observation, interviews, and documentation to gather data about the phenomena under investigation. The researcher plays a direct role as the key instrument in this study, with the goal of creating easily understandable situations and gaining in-depth understanding of social and human issues. Qualitative research differs from quantitative research, which primarily focuses on surface-level descriptions of reality.

The findings of this research indicate that dark green sweet potato leaf jerky is more favored due to its color, and its flat shape results in a crispier texture. A less intense aroma in sweet potato leaf jerky is more appealing. The seasoning used in sweet potato leaf jerky provides a savory and sweet flavor; however, adding chili sauce would make it even more enjoyable.